Promotional SMS Gateway & Bulk Marketing SMS in India — DLT & DND Compliant
Run high-converting SMS campaigns to your opt-in audience — automatic DND scrubbing, numeric sender IDs, 9 AM–9 PM smart scheduling and free DLT registration help. Reach customers in 15+ Indian languages, plus 190+ countries worldwide.
What is promotional SMS?
Promotional SMS is a marketing text message sent to promote offers, discounts, product launches or events to an opt-in audience. In India it is sent from a numeric sender ID, only to non-DND numbers, and only within the permitted 9 AM–9 PM window — making it perfect for campaigns, but different from user-triggered transactional SMS.
Every campaign runs over DLT-registered routes under TRAI’s TCCCPR rules. We handle the compliance layer — entity, numeric header and template approval — and automatically scrub DND numbers so you never pay for undeliverable sends.
Promotional vs transactional SMS
Choosing the right type — and the right route — keeps your messages compliant and delivered.
| Dimension | Promotional SMS | Transactional / Service SMS |
|---|---|---|
| Purpose | Marketing: offers, discounts, launches | User-triggered info: OTP, alerts, confirmations |
| Audience | Opt-in / consented lists | Existing customers / registered users |
| Sender ID | Numeric header (e.g. 123456) | Alphanumeric header (6-char brand) |
| DND numbers | Blocked (scrubbed) | Delivered even to DND |
| Delivery timing | 9 AM–9 PM IST only | 24×7, any time |
| Consent | Explicit opt-in mandatory | Implicit (existing relationship) |
| Typical read rate | ~30–40% | ~98%+ |
| Example | “Flat 40% off this weekend” | “Your OTP is 4821” |
Need 24×7 delivery to any number? Use transactional SMS instead.
Key features of our promotional SMS gateway
Automatic DND scrubbing
Your list is auto-cleaned against the NCPR/DND registry — no charge for blocked numbers.
9 AM–9 PM scheduling
Schedule campaigns; anything outside the window is queued to the next permitted slot.
Numeric sender IDs
DLT-registered numeric headers for compliant promotional delivery.
Bulk from Excel/CSV
Upload contact lists, build groups and segment audiences for targeted blasts.
15+ Indian languages
Unicode support for Hindi, Tamil, Telugu and more to boost engagement.
Delivery reports & analytics
Real-time, operator-wise delivery status and campaign analytics, exportable.
API, panel & plugins
Send via web panel, REST API or WooCommerce/WordPress plugins.
Free DLT assistance
We register your entity, numeric header and templates — compliant copy included.
How promotional SMS works
Register on DLT
We onboard your entity and get a numeric sender ID approved.
Approve template
Register your offer message under the Promotional category.
Upload opt-in list
Import contacts — DND numbers are scrubbed automatically.
Schedule & send
Send within 9 AM–9 PM or schedule for the next window.
Track results
Watch real-time delivery and campaign analytics.
DLT compliance for promotional SMS
TRAI’s TCCCPR rules require every promotional sender to register on a DLT platform. We manage each step so your campaigns deliver without blocks or penalties.
1. Principal Entity
Register your business (PAN, GST, KYC) as a Principal Entity to get an entity ID.
2. Numeric header
Register a 6-digit numeric sender ID for promotional traffic.
3. Template (Promotional)
Pre-register offer templates with variable placeholders under the Promotional category.
4. Consent & scrubbing
Send only to opt-in audiences; DND numbers are auto-scrubbed at delivery.
We handle it all — see DLT registration & support.
Promotional SMS use cases by industry
Retail & e-commerce
Flash sales, coupons, back-in-stock and cart-reminder nudges.
Real estate
New listings, open-house invites and price-drop alerts.
Education
Admission drives, demo classes, results and webinar invites.
Restaurants & hospitality
Combo offers, weekend deals and loyalty perks.
Healthcare & wellness
Health-camp promos and membership offers (consent-based).
Automobile
Service-camp offers, launches and festive exchange schemes.
A promotional SMS partner built for deliverability
Trusted by 5,000+ businesses across India and 190+ countries, with 15+ years in messaging — direct routes, honest compliance and the reporting to prove your ROI.
DND-safe delivery
Auto-scrubbing means you never pay for blocked numbers and stay compliant.
Direct operator routes
Direct binds with Airtel, Jio and Vi plus 190+ countries for reliable delivery.
DLT done for you
Entity, numeric header and template approvals handled end to end.
24×7 support + free trial
Test with free trial credits, then scale with human support any time.
