TRAI Message Traceability & CTA Whitelisting on DLT: What SMS Senders Must Do (2024-2025)
If your business sends transactional or promotional SMS in India, two of the biggest operational changes in recent memory arrived through TRAI directions in the second half of 2024: mandatory message traceability (chain-binding) and mandatory whitelisting of URLs, APK links, OTT links and call-back numbers inside SMS content. Both are…
