Month: August 2026

From chatbots to agentic AI For most of the last decade, “conversational messaging” meant a chatbot that answered a handful of scripted questions and, at the edge of its logic, handed the customer to a human or a dead end. That era is ending. The defining shift of 2026 is…

Why Gmail and Yahoo changed the rules For years, the biggest inbox providers fought spam and spoofing behind the scenes, with filters senders could neither see nor predict. In early 2024, Gmail and Yahoo took a different approach: they published a shared, public rulebook for high-volume senders and declared that…

If you send order updates, OTPs or promotions over WhatsApp, the way you pay for those messages changed fundamentally in 2025. WhatsApp retired its long-standing 24-hour conversation-based billing and moved to a per-message model priced by message category and recipient country. For businesses in India, across APAC and worldwide, this…

DLT in 60 Seconds: What It Is and Why It Matters If you send commercial SMS in India, DLT compliance is not optional. DLT stands for Distributed Ledger Technology, the blockchain-based registration system mandated by the Telecom Regulatory Authority of India (TRAI) under the Telecom Commercial Communications Customer Preference Regulations…

Why SMS OTP Is Still the World’s Default 2FA For all the talk of passkeys, authenticator apps and biometric logins, the one-time passcode delivered over SMS remains the most widely used second factor on the planet. The reason is simple: reach. Almost every mobile phone in service, from the newest…

What is RCS Business Messaging (RBM)? RCS Business Messaging, or RBM, is the enterprise flavour of Rich Communication Services, the protocol that upgrades the traditional SMS inbox into an interactive, app-like channel. Instead of a plain 160-character text, RCS lets a business send a verified, branded message that appears inside…