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WhatsApp Business API / Official BSP

Official WhatsApp Business API Provider in India — Broadcast, Automate & Sell on WhatsApp

Go live on the WhatsApp Business Platform with an official Meta Business Partner and authorized BSP. Send opt-in broadcasts, run no-code chatbots with agent handoff, sell from a catalog and get the green tick — all from one dashboard. Trusted across India and 190+ countries.

Meta BSPOfficial partner
95%+Open rates
5,000+Businesses
24×7Support
The basics

What is the WhatsApp Business API?

The WhatsApp Business API is the enterprise layer of the WhatsApp Business Platform — it lets your systems send and receive WhatsApp messages at scale, run automated chatbots and connect a shared team inbox to the world’s most-used messaging app. Unlike a personal chat, it plugs into your CRM, e-commerce and support tools through a documented programmable interface.

WhatsApp Business app

A free mobile app for micro and small businesses. It runs on a single phone, supports a handful of users, has no automation or programmable API, and no verified green tick. Great to start, but it doesn’t scale.

WhatsApp Business API

Built for medium and large businesses. It supports broadcasts to opted-in audiences, chatbots and automation, multi-agent inboxes, rich interactive messages, commerce and the Official Business Account green tick — accessed through a BSP.

Because Meta does not sell the API directly to most businesses, you go live through a Business Solution Provider (BSP) like us. A BSP handles onboarding, hosting, compliance, billing and green-tick verification so you can focus on messaging. This is the same Meta-hosted Cloud API you may have read about — delivered and supported by an authorized partner.

Trust matters

Why choose us as your WhatsApp API provider

We are an official Meta Business Partner and authorized BSP — not an unofficial reseller or a grey-market tool. That means your account is provisioned the right way, on Meta’s own infrastructure, with full policy compliance and no risk of a surprise ban.

  • Official, compliant onboarding — your number is provisioned on the Meta Cloud API through an authorized BSP, never through unofficial workarounds.
  • Green-tick application handled for you — we prepare and submit your Official Business Account verification.
  • 15+ years in messaging and 5,000+ businesses served across India and 190+ countries with 99.9% uptime.
  • 24×7 human support for onboarding, template approvals, integration and scaling.
Built for conversations

WhatsApp Business API features

Bulk broadcast & campaigns

Send template broadcasts to your opted-in audience with scheduling and segmentation.

Message templates & management

Create, submit and manage approved templates by category with variables and buttons.

No-code chatbot & automation

Build flows visually, auto-reply 24×7 and hand off seamlessly to a live agent.

Shared team inbox & two-way

Multiple agents handle two-way conversations from one collaborative inbox.

Interactive buttons, lists & Flows

Quick-reply and call-to-action buttons, list menus and multi-step WhatsApp Flows.

Catalog, commerce & WhatsApp Pay

Show a product catalog, take orders in-chat and accept payments where available.

Click-to-WhatsApp ads

Turn Facebook and Instagram ads into instant WhatsApp conversations that convert.

Developer API, webhooks & SDKs

REST API, inbound webhooks, SDKs and ready connectors for your stack.

Analytics & opt-out management

Delivery, read and engagement analytics with built-in consent and opt-out handling.

Know the difference

WhatsApp API vs SMS

Both reach customers on their phone — but WhatsApp adds rich, two-way, branded conversations while SMS stays universal and simple.

DimensionWhatsApp Business APISMS
Message formatText, images, video, docs, buttons, listsPlain text (160 chars per part)
Two-way conversationYes — native chat & inboxLimited (two-way/long-code only)
Rich media & interactivityButtons, lists, Flows, catalogNone
Read receiptsYes (sent, delivered, read)Delivery reports only
Open/engagement rate~95%+ open rates~98% delivery, lower engagement
BrandingVerified name, logo & green tickSender ID / header only
Opt-in requiredYes, explicit opt-inYes for promotional (DLT/DND)
Cost modelPer conversation/template categoryPer message
Best forRich two-way engagement & commerceUniversal reach, OTP, simple alerts

Many businesses use both — WhatsApp for engagement and transactional SMS for universal OTP and alerts.

Per-message model

WhatsApp Business API pricing (per-message model)

Since July 2025 WhatsApp bills on a per-message basis rather than per 24-hour conversation. Each template message is priced by its category — marketing, utility or authentication — and by the recipient’s country. Free-form service replies you send inside the 24-hour customer service window are free.

We keep pricing transparent: your cost is priced by template category (marketing / utility / authentication) and country, with volume-friendly plans and no hidden platform lock-ins. For current, country-specific rates and plan options, see our pricing.

Template categoryUseBilled?Example
MarketingOffers, promotions, re-engagementYes“Weekend sale — 40% off, shop now”
UtilityOrder, account & transaction updatesYes (lower)“Your order #1234 has shipped”
AuthenticationOne-time passwords & verificationYes“Your OTP is 4821”
Service (free-form)Replies within 24-hr service windowFree“Sure, here are the details you asked for”

Exact per-message rates vary by country and category — get a tailored quote on our pricing page.

Verified business

Green tick verification (Official Business Account)

The green tick is the verified badge on an Official Business Account. It shows your business name even before a customer saves your number, builds instant trust and reduces spam reports. Meta grants it to notable, authentic brands that meet its criteria.

1. Establish your account

We provision your WhatsApp Business API account, verify your Meta Business Manager and set up display name and profile.

2. We apply for you

We prepare and submit your green-tick (Official Business Account) request with the supporting notability evidence Meta expects.

3. Get verified

Once approved — typically 2–8 weeks — your verified badge appears across chats, replacing the grey business tick.

A green tick is not required to send messages, but it lifts trust and open rates. We handle the entire application on your behalf.

Choose carefully

Official vs unofficial WhatsApp API — why it matters

Cheap “unofficial” WhatsApp tools automate the personal or Business app instead of the real platform. They violate WhatsApp’s Terms of Service and put your number at risk of a permanent ban with no recovery — often taking your customer conversations down with it.

DimensionOfficial API (via BSP)Unofficial tools
ComplianceFully compliant with Meta ToSViolates WhatsApp Terms of Service
Account safetyStable, provisioned by MetaHigh risk of permanent ban
Green tickEligible for Official Business AccountNot eligible
Scale & reliabilityTier-based scaling, 99.9% uptimeUnreliable, breaks on updates
Support24×7 BSP supportLittle or none

Always go with an official BSP. The small saving from an unofficial tool is never worth losing your WhatsApp presence.

Where it wins

Use cases by industry

E-commerce

Order and shipping updates, abandoned-cart nudges, catalog browsing and in-chat checkout.

BFSI & fintech

OTP authentication, payment reminders, statement alerts and KYC follow-ups.

Healthcare

Appointment booking and reminders, reports delivery and post-care follow-ups (consent-based).

Education

Admission enquiries, fee reminders, class links, results and parent updates.

Travel & hospitality

Bookings, itineraries, boarding passes, check-in reminders and support.

Real estate

Lead capture from ads, property brochures, site-visit scheduling and follow-ups.

Go live fast

How to get started in 3 steps

1

Apply

Share your business number and Meta Business Manager details. We provision your API account on the Meta Cloud API.

2

Verify business

We complete business verification and submit your green-tick (Official Business Account) application on your behalf.

3

Go live

Approve your first templates, connect the API or inbox and start broadcasting, automating and selling on WhatsApp.

Why choose us

A WhatsApp API partner built for growth

Trusted by 5,000+ businesses across India and 190+ countries, with 15+ years in messaging — official Meta BSP status, honest compliance and support that scales with you.

Official Meta BSP

Authorized Business Solution Provider — compliant onboarding on Meta’s own Cloud API.

We handle verification + green tick

Business verification and Official Business Account application done for you, end to end.

Multichannel under one roof

WhatsApp, SMS, email and voice from a single partner and dashboard.

24×7 onboarding & support

Human help for setup, template approvals, integration and scaling any time.

Answers

WhatsApp Business API FAQs

What is the WhatsApp Business API?
It is the enterprise layer of the WhatsApp Business Platform that lets businesses send and receive WhatsApp messages at scale, run chatbots and connect a shared inbox — integrated with your CRM, e-commerce and support tools through an authorized BSP.
What is the difference between the Business app and the Business API?
The WhatsApp Business app is a free single-device app for small businesses with no automation or green tick. The Business API is built for medium and large businesses, adding broadcasts, chatbots, multi-agent inboxes, interactive messages, commerce and Official Business Account verification.
How much does the WhatsApp Business API cost?
Since July 2025 WhatsApp bills per message, priced by template category (marketing, utility, authentication) and recipient country. Free-form service replies within the 24-hour window are free. Rates are qualitative and country-specific — see our pricing for a tailored quote.
What are message templates and categories?
Templates are pre-approved message formats used to start conversations. They fall into three categories — marketing (offers), utility (transaction updates) and authentication (OTPs) — each billed differently. Free-form service messages are used only inside the 24-hour customer service window.
What is the 24-hour customer service window?
When a customer messages you, a 24-hour window opens during which you can reply with free-form service messages at no charge. Outside this window you must use an approved template to re-open the conversation.
Do I need customer opt-in?
Yes. You must collect explicit opt-in before sending WhatsApp messages. Opt-in can come from your website, app, checkout, an existing channel or a click-to-WhatsApp ad, and customers can opt out at any time.
What is the green tick and how do I get it?
The green tick is the verified badge on an Official Business Account showing your business name to customers. Meta grants it to notable, authentic brands. We prepare and submit the application for you; approval typically takes 2–8 weeks.
Official vs unofficial API — which should I use?
Always use the official API through an authorized BSP. Unofficial tools violate WhatsApp’s Terms of Service and risk a permanent ban of your number with no recovery. The official route is compliant, stable and green-tick eligible.
Is the Cloud API the same as the Business API?
Yes. The Cloud API is Meta’s own hosted version of the WhatsApp Business API. Going live through a BSP means your account runs on this Meta-hosted infrastructure with partner support and billing.
Can I send bulk or broadcast messages?
Yes. You can broadcast approved templates to your opted-in audience. Daily send limits scale up through messaging tiers as your quality rating and volume grow.
Can developers integrate with our systems?
Yes. We provide a REST API, inbound webhooks, SDKs and ready connectors so developers can integrate WhatsApp with your CRM, e-commerce, helpdesk and internal systems.
How long does setup take?
Once your documents and Meta Business Manager are ready, going live takes about a day or two. The green-tick verification is a separate process that can take 2–8 weeks and does not block you from messaging.

Launch on the WhatsApp Business API today

Official Meta BSP onboarding, green-tick application handled for you, no-code chatbots and one dashboard for WhatsApp, SMS, email and voice. Book a demo and go live in days.

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