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-: TRAI/DOT UPDATE 2011 - 5 paisa will be charged an extra termination charge on promotional messages - 25-10-2011 :-

Dear Customer,


Greetings from SMS Gateway Provider and wishing you and your family a very HAPPY DIWALI

As you may already be aware, the Telecom Regulatory Authority of India (TRAI) and the Department of Telecommunications(DOT) have released a new regulation ( which states that all promotional messages submitted will be charged an extra termination charge @ 5ps + taxes effective 1800 hrs IST 25th October 2011.

Media Information :

TRAI new SMS guidelines & Impact:

1.      The promotional SMS charge shall be Existing Rate + Re. 0.05 (five paisa only) + service tax.

2.      The Originating Access provider may collect the promotional SMS charge from the registered telemarketer.

Since being festival week & holidays we are unable to bring the clarity how we need to pass it on further to our valued customer.
We assure you that SMS Gateway Provider is completely ready with the best possible technological solutions to incorporate all the guidelines in a smooth manner. We look forward to your cooperation during this important migration phase.


If you are not using SMS Gateway Provider service then kindly ignore that mail or forward this to your concerned department.

Your continued patronage and suggestions are a vital part of our growth. Hope We are looking forward for our Mutual Business Relationship.

We regret any inconvenience caused to you.


Thanks 'n' Regards
SMS Gateway Provider


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